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    Heike Ziegler · Make Success Your Habit

    The Decision
    Friction Audit

    12 Business Moments That Reveal Where Knowing Stops Becoming Action

    You may already know what the sensible business move is.

    This audit helps you see what happens next.

    Review 12 common business moments and identify where decisions become slower, softer or harder to execute than they need to be.

    6–8 minutes

    Built for experienced founders, entrepreneurs, consultants, coaches and experts.

    This is a business self-reflection tool, not a psychological or clinical assessment.

    Observable business behavior01 → 04
    01

    Knowledge

    02

    Decision

    03

    Action

    04

    Consistency

    A decision becomes useful when it can travel through all four stages.